TikTok is continuing to increase its popularity among people all over the world. The app has more than 680 million active users globally as of January 2021. With so many users using the platform regularly, it has quickly turned out to be a hotspot for brands for advertising and promotion of their content. The platform focuses majorly on short-form video, and that is why it is unique in its own way. But, unlike the other social media platforms like Facebook, Instagram, YouTube, and others, TikTok is fairly new to the marketing world. That is why a lot of brands and businesses are not yet present on this platform as of now. However, if you are using TikTok to promote your business, then you are one of the very first waves of brands doing so. According to the latest TikTok marketing report, it can be seen that promotional videos have attracted nearly 20 million views. In case you are not yet familiar with TikTok marketing, then we are here to help you. Today we are going to discuss with you 5 powerful tips to leverage small business with TikTok. Take a look at them.
1. Share Practical Advice –
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TikTok is mainly dominated by Gen Z and individuals who belong to the younger age group. That is why it is always a good idea to share practical advice on TikTok. Instead of trying to sound smart, you must focus on helping them by offering advice that actually works.
If your brand can help them professionally or emotionally, then you have a much better chance of getting more leads and engagement on your channel. Raw and unedited advice or solutions can go a long way when you are marketing in TikTok.
2. Reason to Watch –
In order to make your brand a known face in the TikTok community, you need to give the audience a reason to watch your videos. TikTok is still a platform that is driving to offer pure entertainment.
The world of serious advertising and marketing has not yet taken over this platform. That is why you should keep in mind two important things – ad value is underpriced here, and that the audience count is increasing rapidly on TikTok.
If your marketing content does not appear to be entertaining enough, then people are not going to watch your videos. They will completely ignore your presence here. The “Give and Get” model of marketing works best here. You give them a reason to watch your videos, and the audience will increase your engagement.
3. Be Active All the Time –
According to the reports, an individual who has a TikTok feed spends a minimum of 13.3 hours on this platform every month. So, that is more than 30 minutes every day. As a result, the community is very active in TikTok, and everyone is trying to communicate with each other.
If you are thinking of promoting your brand here, you always have to be very active on the platform. You cannot just post a random video once a week and expect to get a million views on it.
To increase your engagement and generate more leads, you have actively created content for the audience on this platform. Only then they are going to be regular visitors of your page.
For most brands, it is recommended that they post at least one or two content every day without fail. Since the videos are short and less than 60 seconds, it won’t take much of your time. But you have to be active on TikTok all the time.
4. Follow the Trend –
One of the very reasons why brands want to use this platform for marketing their products is because it has the ability to make their content viral. Yes! The virality factor plays a huge role in TikTok, and that is why you have to do one thing – follow the trend.
Very often, you will see that people on this platform are using the same video template or music or some movie lines, and they are trying to mimic another post. This is because the original post went viral and is now one of the latest trends that have been set here.
Brands should focus on creating content that is native, entertaining, holds value, and is very much shareable with others. If your content has all of these elements in it, it has a very chance of going viral if you are following the trend. You’ll see a massive surge in your engagement and video watch time because others are looking for content that is related to the current trend.
5. Get in Touch With an Influencer –
TikTok has a strong influencer community that can actually influence people big time. If you are a small business, you can get in touch with a popular creator and co-create content. This is going to expose your brand and its products or services to the influencer’s audience.
Since these people are loyal to their influencers, they will surely visit your business and check what your brand is about and what you’re selling. This is a fantastic way of attracting more audiences to your business and turning them into potential customers in the long turn.
6. Focus on User Generated Content –
If you are focusing on user-generated content on TikTok, then nothing can get better than this. Since this platform is still majorly leaned towards entertainment and individual skits, TikTok values user-generated content way more than any other social media platform in the world.
So, if you feature your fans, hold live stream sessions and share their content, it puts them in a more comfortable position to win them over and turn them into loyal customers.
The Bottom line
So, these are some of the best ways in which small businesses can leverage TikTok into their marketing efforts. These tips are very effective and can help you get a huge response in the near future. Let us know which tip sounded the best.
