Doordarshan has earned Rs 23.2
crore from the 21st online e-
auction of six slots to Indian
television channels on its free-to-
air DTH platform Freedish.
DD’s target is to touch 112
television channels on Freedish
over the next few months.
Against a reserve price of Rs 3.7
crore per slot for the online e-
auction, DD earned as much as Rs
4.1 crore from Colors Rishtey,
whereas Star Utsav got its slot for
Rs 3.9 crore, Zee Anmol, Zee
Sangam, Housefull Movies and
B4U Music for Rs 3.8 crore each.