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The information and broadcasting ministry, which decided to review the DD Free Dish auction, is currently working on a newpolicy for its platform

ddfreedishnews by ddfreedishnews
March 30, 2018
in DTH News, e-auction
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The information and broadcasting ministry, which decided to review the DD Free Dish auction, is currently working on a newpolicy for its platform. Earlier, Doordarshan used to have an auction once in two months to award vacant channel slots on DD Free Dish to private broadcasters. For the year 2016-17, it earned Rs264.17 crore revenue from DD Free Dish.

The policy is being reviewed probably because the government wants to popularize its own television channels on DD Free Dish rather than giving prime slots to private channels. Besides, it feels that the private channels earn a lot of money riding on its platform and is thus said to be thinkingin terms of allowing channels on DD Free Dish on a revenue-share basis.

However, executives at private channels argue that being on DD Free Dish offers only incremental benefits and should not be seen as a money-spinner. Firstly, to be on DD Free Dish, a channel has to become FTA and loses out on subscription revenue. Secondly, premium brands shun these channels as their viewers are low-paying consumers. Thus, broadcasters lose out on premium pricing.Broadcast executives argue that a revenue-share formula with DD Free Dish may render the platform unviable for private channels.

While ostensibly the government probably wants to earn more revenue by reviewing its policy, critics argue that in its attempt to knock off private channels from the DD Free Dish platform, it may be killing content plurality, especially in the news genre. In that case, the consumer will be the biggest loser.

In Hindi – 
सूचना और प्रसारण मंत्रालय ने डीडी फ्री डिश नीलामी की समीक्षा करने का फैसला किया है, जो वर्तमान में अपने मंच के लिए नई पॉलिसी पर काम कर रहा है। इससे पहले, दूरदर्शन निजी प्रसारकों को डीडी फ्री डिश पर खाली चैनल स्लॉट्स के लिए दो महीने में एक बार नीलामी करता था। वर्ष 2016-17 के लिए, उसने डीडी फ्री डिश से 2,64.17 करोड़ रुपये का राजस्व अर्जित किया

नीति की समीक्षा की जा रही है क्योंकि सरकार निजी चैनलों को प्रमुख स्लॉट देने की बजाय डीडी फ्री डिश पर अपने टीवी चैनलों को लोकप्रिय बनाना चाहती है। इसके अलावा, ऐसा लगता है कि निजी चैनल अपने प्लेटफार्म पर बहुत सारा पैसा कमाते हैं और इस तरह से राजस्व हिस्सेदारी के आधार पर डीडी फ्री डिश पर चैनलों को अनुमति देने की दृष्टि से विचार किया जाना माना जाता है।

हालांकि, निजी चैनलों के अधिकारियों का तर्क है कि डीडी फ्री डिश पर होने से केवल वृद्धिशील लाभ मिलते हैं और धन-स्पिनर के रूप में नहीं देखा जाना चाहिए। सबसे पहले, डीडी फ्री डिश पर होने के लिए, एक चैनल को एफटीए बनना पड़ता है और सदस्यता राजस्व में हार जाती है। दूसरे, प्रीमियम ब्रांड इन चैनलों को दूर करते हैं क्योंकि उनके दर्शक कम-भुगतान वाला उपभोक्ता हैं। इस प्रकार, ब्रॉडकास्टर्स प्रीमियम प्राइसिंग से बाहर निकल जाते हैं। ब्रॉडकास्ट एक्ज़ीक्यूटिव्स का तर्क है कि डीडी फ्री डिश के साथ एक राजस्व-शेयर फॉर्मूला निजी चैनलों के लिए प्लेटफार्म अपरिवर्तनीय कर सकता है।

हालांकि, जाहिरा तौर पर सरकार शायद अपनी नीति की समीक्षा करके अधिक राजस्व अर्जित करना चाहती है, आलोचकों का तर्क है कि डीडी फ्री डिश प्लेटफार्म से निजी चैनलों को बंद करने के अपने प्रयास में, यह विशेष रूप से समाचार शैली में सामग्री बहुलता को मार रहा हो सकता है। उस मामले में, उपभोक्ता सबसे बड़ा नुकसान होगा
READ  Breaking News 5 New Chanel's won the slot in today's 24th e auction.
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Comments 4

  1. Anonymous says:
    2 years ago

    dd free dish par 142 channle aa rahe hain.

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    • admin says:
      1 year ago

      Thank you please join Our Forum and ask your questions there.

      Reply
  2. Anonymous says:
    2 years ago

    dd free dish par 142 channle aa rahe hain.

    Reply
    • admin says:
      1 year ago

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Discovery Jeet Has Been Added On DD freedish naaptol Preview channel

Here are the Transponder Frequency Details bellow.Transponder - 11470 MhzSymbol Rate - 29500Polarization - VerticalThe channel will be available in...

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