Travis Scott’s PS5 ‘unboxing’ is a strangely cool short movie

The PlayStation 5 lastly launched yesterday, and to accompany the discharge, rapper Travis Scott made an epic 10-minute video celebrating the brand new console. The video, “A Travis Scott + Cactus Jack Expertise – PS5: Unboxing Reimagined,” doesn’t really function an unboxing in any respect — it’s one thing extra like a brief movie.

Unsurprisingly, there’s an honest quantity of gameplay footage, exhibiting off Spider-Man: Miles Morales, Ratchet & Clank: Rift Aside, Astro’s Playroom, Horizon Forbidden West, and extra. However all of that’s within the first jiffy, after which the video goes past simply being a sizzle reel of video games.

Scott, for some purpose, performs a PS5 on an unlimited TV in the midst of a desert. Later, he personally items PS5s to 2 fortunate children from a PS5-themed van in a parking zone. Then, the video cuts to a musical efficiency by James Blake. After that, there’s a tribute to Pop Smoke, a rapper who died in February. The entire video is not like any console advertising I’ve ever seen.

Along with the video, Scott has launched a complete PlayStation-themed merch line. And you’ll enter to win some handsome Nikes that even have the PlayStation textual content emblem printed on one of many soles. However entries for that contest shut immediately, so that you’ll wish to enter quickly if you’d like an opportunity to attain them.

Picture: store.travisscott.com

Picture: store.travisscott.com

Sony introduced that Scott “has joined the PlayStation household as a strategic inventive companion” in October, an announcement that was accompanied by a brief, creative movie of its personal. I believe each immediately’s video and his first for PlayStation had been nice, and I actually hope he makes extra of them.

Scott’s work with Sony isn’t his first with video video games — he had a surreal and spectacular in-game live performance in Fortnite earlier this 12 months. It was an enormous hit, with greater than 12 million folks attending the primary efficiency, which broke Fortnite’s earlier dwell occasion attendance report held by 2019’s Marshmello live performance.

And Scott’s PlayStation movies aren’t his solely bizarre twists on company promotions. I’d additionally prefer to remind you that he made a McDonald’s business the place an motion determine of himself narrates his go-to McDonald’s order. I’ve seen the advert dozens of instances now, and I really nonetheless discover it to be fairly charming.