Prasar Bharati Board in its 152nd meeting was briefed about the successful results of the 1st annual e-Auction (38th e-Auction of DD FreeDish). A total of 40 MPEG2 slots were successfully sold through the eAuction that saw participation in every bucket and intense competition in a couple of buckets. With this, the projected annual revenues from DD FreeDish from these 40 MPEG2 slots is estimated to be around 395 crores which is nearly a 30% increase over the revenues likely from the earlier model. Language diversity on DD Free Dish has also seen an expansion with Marathi channels taking up slots in Bucket D. Around 8 new channels have taken up slots in this eAuction across buckets and genres/languages. Buckets B and C saw intense competition with 11 and 16 slots being taken up at premiums upwards of 6-10% over reserve price in Bucket B and between 16-28% over reserve price in Bucket C. The highest bid price in Bucket A+ was 15.05 cr, in Bucket A was 12.45 cr, in Bucket B was 10.95 cr and in Bucket C which saw the greatest competition it was 8.95 cr. Bucket D saw the highest of 6.1 cr. Key Highlights – 

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