If you have a business, you probably have an online presence. If you have an online presence, chances are you want it to engage your target market. Unfortunately, it’s not as simple as just existing in the digital world. To be found among the 1.18 billion websites in existence, you need SEO content. Here are some of the different types of SEO content that exist today.
Informative Blog Posts
Table of Contents
Emphasis on ‘informative.’ Search engines rank content highly, which means it’s a smart idea to have a blog. Blog content keeps your website content fresh and topical.
However, there’s more to it than adding extra words for search engines to crawl through. Search engines also value authority, and so do readers. This means sharing SEO content that can position you as a valued informer in your field.
Informative, quality content is more likely to be shared and linked within your industry. This makes it more likely to drive more relevant traffic to your site.
Video Content
Arguably the most shareable killer content in the ‘TikTok era’, video content can also work hard for SEO purposes. By applying a few SEO techniques you can get your video indexed and ranking for specific keywords.
The title and description of your video content are crucial. Include appropriate keywords to highlight what your video is about. Adding a video transcript to your content will act as content to search engines, making it more likely your content will be crawled.SEO Best Practices for 2022
Infographics
Another highly-sharable form of content: infographics can provide a lot of SEO value. Infographics are a solid alternative to long-form content and balance an otherwise very text-heavy website.
An infographic condenses a lot of data and detail into a visually appealing format. This makes it more likely to be shared or go viral. This means more backlinks and site traffic.
Listicles
One of the most common forms of SEO content is still one of the most effective. Lists offer a number of SEO content creation opportunities.
For a successful SEO listicle article, you need to make sure your content is informative, entertaining, or both. Build an informative list around popular search terms. For example ‘best hairstyles 2022’ or ‘types of SEO content.’
For a fun and highly sharable list, play with the latest pop news or nostalgia. Articles like ‘best kids TV shows of the 90s’ are sure to engage a valuable audience.
Website Content
Don’t neglect the foundation of your online presence: your website. Your homepage, services, about, and even contact page are all opportunities for optimization.
Make sure that keywords are used organically (not stuffed!) across your web pages. Be sure to include an SEO title and description for each page of your website too, with keywords added.
Add alt text to every image on your website, again adding those important keywords! Partner with a professional SEO company to get the most out of your content. Click here to find out more.
Types of SEO Content to Boost Your Traffic
These are just some of the many types of SEO content around today. Try to optimize your content across these different fields. This will boost traffic to your business!
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