ZEEL launches FTA Bollywood channel
for German market
→ MUMBAI: India’s leading media
conglomerate Zee
Entertainment Enterprises Limited (ZEEL) has
launched its dedicated Bollywood movie
channel
for the German market called Zee.One.
Targeting women between the ages of 19 and
59,
Zee.One’s content will be specifically adapted
for
the German market. Most of the content will
be
premiering on German television and will be
broadcast in HD. From autumn on, the channel
plans to develop and produce its own show
formats like magazine shows.